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Text-to-Video Prompts (Frameworks + Examples)

Learn text-to-video prompt frameworks for short-form, ads, and cinematic scenes. Includes examples, camera language, and troubleshooting tips.

Text-to-video is powerful, but it can also feel unpredictable if you treat prompts like poetry. The fastest path to consistency is to use prompt frameworks: repeatable structures that define subject, scene, camera, lighting, style, and constraints in a predictable order.

This guide focuses on practical prompting for creators and marketers: clean compositions, stable motion, and the kind of visuals that work in ads and short-form feeds.

The 6-Part Prompt Framework

Use this exact order:

  1. Subject (who or what is the hero)
  2. Action (what is happening)
  3. Scene (where, when, environment)
  4. Camera (movement and framing)
  5. Lighting and style (mood and look)
  6. Constraints (stability and quality)
[Subject] [action] in [scene]. Camera: [movement], [framing]. Lighting: [mood]. Style: [style]. Stable motion, consistent lighting, no flicker, no distortion.

Example Packs (Copy, Paste, Customize)

Pack A - Short-form hooks (vertical-friendly)

  • "Close-up of ice cracking in a glass, slow push-in, high contrast lighting, realistic ad style, stable motion."
  • "A product revealed under a spotlight, gentle camera push-in, clean background, premium commercial style."
  • "Before/after transformation of a messy desk to clean desk, static camera, clear lighting, crisp detail."

Pack B - Cinematic scenes

  • "A person walking through foggy woods at dawn. Camera: slow tracking shot, medium framing. Lighting: soft, moody. Style: cinematic realism."
  • "A wide mountain valley at sunrise with mist. Camera: slow pan, wide shot. Lighting: golden hour. Style: film look."

Pack C - Ecommerce and ads

  • "A skincare bottle on a reflective surface. Camera: macro push-in, clean studio light. Style: premium beauty ad. Stable edges."
  • "A smartwatch with UI glow on a dark background. Camera: slow rotation feel via camera arc. Style: tech commercial."

Camera Language That Improves Results

Framing terms

  • close-up
  • medium shot
  • wide shot
  • centered framing
  • rule of thirds

Movement terms

  • slow push-in
  • gentle pan
  • smooth tracking shot
  • static shot

Start with one movement and add complexity only after stability.

Style Controls (Keep Them Simple)

  • realistic commercial
  • cinematic film look
  • documentary
  • minimal motion graphics
  • anime or illustration style

If you mix too many styles (cinematic + cyberpunk + watercolor + hyperreal), you often get drift.

Consistency Tips (What to Repeat)

  • One lighting phrase (example: soft studio lighting)
  • One camera move (example: slow push-in)
  • One quality constraint block (stable motion, no flicker)

Then vary only the subject or scene.

Troubleshooting Map

  • Output ignores the prompt: Make the subject concrete, add scene detail, avoid abstract adjectives.
  • Jittery motion: Lower motion, use static shot or slow push-in, add "smooth camera."
  • Distorted faces or hands: Use wider framing, avoid fast action, reduce motion.
  • Scene feels empty: Add 2-3 environment details (weather, time of day, objects, mood).

Next Steps

FAQ

How many sentences should a prompt be?

Usually 1-3 sentences plus camera and constraints.

Is it better to write long prompts?

Not always. Structure beats length.

What is the best beginner move?

Use a static shot or slow push-in with simple lighting.

Generate a Prompt Video